Allison Pearson in the Daily Mail should be removed from that newspaper and installed in Government - why can’t politicians be blessed with the same commonsense… and why can’t our leaders stop behaving like sheep and lead.

Pearson’s column today leads on the horrific case of Munir Hussain, the man who was jailed for beating a burglar senseless after he was attacked in his home and his family tied up. Hussain has been jailed, while the burglar walks free.

Imagine the public reaction if one of our leaders was to get involved and arrange the freedom of this poor man. It is time to act when the law is an ass and do what is right, not what the statute book says.

Likewise the case of the MP who made a claim on expenses for a 30p carrier bag and a 49p pair of rubber gloves. Maybe they are allowed to by the rules, but Sion Simon’s party leader should shame him and insist enough is enough.

Politicians ‘ popularity is at an all-time low - again would it not be showing leadership in these difficult times if they had their holidays cancelled and they were given the same amount of time off as the rest of us?

As for the British Airways suicide squad at Heathrow, surely the airline should be allowed to close. They cannot compete with staff earning 50 per cent more with double the allowances of competitors.

I suspect their stock of aircraft would be snapped up by a entrepreneurial figure - and if he or she advertised for cabin staff and pilots there would be a stampede for the work. Britain would once again have a competitive, large airline.

Simple logic, why can’t our leaders see the commonsense way - make Allison Pearson stand for election, I say. She might go all the way to number 10!

As increasing numbers of men find themselves under pressure to maintain their appearance whilst balancing activities such as the daily commute, international business travel and after hours social events, their sartorial choices have never been under more scrutiny.

Fierce competition in the job market and growing unease about job cuts means that finally men are feeling the pressure that women have endured for decades and are adapting so that they too have footwear on hand to suit every eventuality.

With this growing pressure in mind, the innovative designers at Redfoot Shoes have developed the first foldable shoe for men.

Made from fine grain leather coupled with patented split sole technology, which uses high density rubber to allow the shoe

to be completely folded in half, the shoes can be folded away ready to be slipped on at a moment’s notice.

Inspired by the classic men’s driving shoe, the Redfoot Superlight Loafer is smart, stylish whilst also being very durable. It is claimed that more technology has been channelled into developing the flexible footwear than went into getting a man to walk on the moon.

Ideal for baggage conscious businessmen, commuters pounding pavements in all elements and the style savvy man about town, the Redfoot Superlight Loafer is available in seal black or rich chestnut brown.

www.redfootshoes.com

I advise West Ham United about their media strategy. The football writers are turning on the club already this season because the new owners have suggested a strategy which means the club do not spend more on players than revenue generated from TV rights, commercial deals and transfers.

Since when was it wrong to run a business - or a football club - on a basis that does not create debt. Thankfully in Gianfranco Zola, West Ham have a manager who is bright, articulate and understands the reality of football in the current financial climate.

Too many celebrities become a target because they become well known in this country. Some take it, some complain, others turn their profile into a real force for good… like our client Duncan Bannatyne.

A decade ago he went to Romania and a friend suggested he visit an orphanage over there. Did he adopt a child in a blaze of publicity like Madonna? No he effectively bought the orphanage, paying for dozens of children to receive better care and a chance in life. Two weeks ago Duncan returned as a guest of honour as one of the orphan girls got married.

Back in Britain he was approached by the Well Child charity - who put nurses into our communities to help parents who have disabled children. The nurses help the parents with the care, to take a break and other practical issues. After two short meeting, Duncan signed a cheque for £165,000 to sponsor a nurse for three years - and even better the local authority have promised to engage that nurse to continue the good work after the three-year sponsored period.

This is how the huge interest in celebrity can be a force for good…

Martin Samuels musings about Wimbledon have been spot on this week. The Daily Mail writer hailed the success of the new roof at Wimbledon and how it heralded a new era for British tennis with Andy Murray coming through in an epic encounter watched by more than 12 million viewers.

Andy Murray has conducted himself brilliantly in the last fortnight or so - not over-egging his triumph at Queens, not falling into the trap of talking about winning the final this year, but I thought his criticisms of the new roof misplaced.

The issues with humidity and the lighting are the same for both players and tennis has been played under floodlights all over the world for years.

The media are quick to pulls all the ills of tennis at the feet of Roger Draper and the LTA, which quite frankly is utterly ridiculous.

Look at the school headmasters who allow their tennis courts to grow weeds, look at the municipal courts with the holes in the nets and the potholes on the courts, look at the education and sports ministers who do not take control and lead our schools encourage youngsters to take up their racquets.

The LTA are investing huge sums of money in top coaches, giving talented youngsters the best support they can get and encouraging the grass roots of the sport to modernize.

The revolution is only four years old… give them a break, give them time and support the initiatives and perhaps we can all enjoy the harvest a crop of fine young players will provide in the years to come.

Gordon Brown is dead and buried as far as our so-called political experts are concerned, but then newspapers by definition report on the today and not tomorrow.

Clearly with their huge lead in the opinion polls, David Cameron’s Conservative Party are going to take some beating when the General Election is a held next year.

But am I alone in thinking that it is not a forgone conclusion? When we have advised West Ham United or Manchester City, I always say good results will bring great PR, bad results will bring poor PR. Our organization can’t stop a tide of negativity with a few well placed stories.

But success with the economy is not dis-similar to winning football matches. If the green shoots we are seeing now with the currency rates, motoring industry and retail turn into a blooming turnaround, I believe the political landscape could change very quickly.

The key is that now more than ever, Brown needs to show leadership. He needs to act fast and hard if any MP or cabinet minister steps out of line and he needs to be seen to open encourage the authorities to prosecute wayward MPs who have gone too far with their expenses.

If he can do that we might see one of the greatest political comeback in history…