Gordon Brown is dead and buried as far as our so-called political experts are concerned, but then newspapers by definition report on the today and not tomorrow.

Clearly with their huge lead in the opinion polls, David Cameron’s Conservative Party are going to take some beating when the General Election is a held next year.

But am I alone in thinking that it is not a forgone conclusion? When we have advised West Ham United or Manchester City, I always say good results will bring great PR, bad results will bring poor PR. Our organization can’t stop a tide of negativity with a few well placed stories.

But success with the economy is not dis-similar to winning football matches. If the green shoots we are seeing now with the currency rates, motoring industry and retail turn into a blooming turnaround, I believe the political landscape could change very quickly.

The key is that now more than ever, Brown needs to show leadership. He needs to act fast and hard if any MP or cabinet minister steps out of line and he needs to be seen to open encourage the authorities to prosecute wayward MPs who have gone too far with their expenses.

If he can do that we might see one of the greatest political comeback in history…