I advise West Ham United about their media strategy. The football writers are turning on the club already this season because the new owners have suggested a strategy which means the club do not spend more on players than revenue generated from TV rights, commercial deals and transfers.
Since when was it wrong to run a business - or a football club - on a basis that does not create debt. Thankfully in Gianfranco Zola, West Ham have a manager who is bright, articulate and understands the reality of football in the current financial climate.
August 31st, 2009 at 5:34 pm
Leeds, Newcastle, Middlesbrough…the list of clubs that have spent way beyond their means goes on - and most of them are suffering as a result. Not only will West Ham be a well run club but there’s also no reason why they can’t continue to improve on the pitch; you only need to look at clubs like Arsenal or Everton to see that big transfer fees don’t necessarily bring big success - in fact every week we see young, talented and relatively inexpensive players excel while others struggle to live up to their inflated price tags