The story here appeared in the Daily Mirror on Saturday about one of our clients, the Dragons Den entrepreneur Duncan Bannatyne. He is accused of ripping of his customers in his chain of gyms. What poppycock!

Kelloggs wanted a new breakfast bar promoted and sent the gyms some samples. The gyms sell their own bars and thus would have lost sales if they gave a similar product away for free.

So the gyms decided to charge 25p for these bars. That meant: the punters got a cheap breakfast bar; the gyms did not lose revenue; Kelloggs got their new product sampled by potential customers.

Can someone please tell me who was ripped off and who lost out?!!