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Tag Archive | "David Cameron"

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PR and Confidence - Obama case study

Posted on 12 October 2009 by phil_hall

So Barak Obama has received the Nobel peace prize? It does seem somewhat premature for a president that has only been in situ for 10 months but I can understand from a PR perspective why this may have happened.

It places the hopes of every peaceful national on the president’s shoulders and will make him even more determined to succeed. But should the reward not have been for the world’s most confident leader?

Look at our Gordon Brown… he has a great intellect, outstanding knowledge of how the world economy works, but his body language shows no confidence. He looks stooped, puffy and there have been rumours his health is suffering badly.

It is no coincidence, in my view, that David Cameron has been seen jogging enthusiastically in Manchester this week, at the time of the Tory party conference. Will he become the first Prime Minister to cycle to work? I doubt that, but my point is confidence is what this country needs if it is to recover.

The banking system was in an awful state last year, but it was consumer confidence that tipped it over the edge. Once we, the public, stopped spending the liquidity in the banks dried up and they became paralysed and unable to operate until the Government poured money in.

I feel those who dismiss David Cameron and George Osborne as PR spinners or inexperienced are talking nonsense. Both are intellectually equipped to deal with the civil servants who bring the real knowledge and experience to the table. What they really have is the confidence to make choices they believe in… and confidence is what the voters will be looking for.

For all his mistakes, the dotty wife, the Iraq war, Tony Blair kept the support of the British public because he always looked confident. People believed he did what he thought was right.

And that is why Obama’s award has come so early… it is a victory for confidence over substance and achievement at a time when the world needs that above all other qualities from our leaders.

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Gordon Brown - The Comeback Kid?

Posted on 15 June 2009 by phil_hall

Gordon Brown is dead and buried as far as our so-called political experts are concerned, but then newspapers by definition report on the today and not tomorrow.

Clearly with their huge lead in the opinion polls, David Cameron’s Conservative Party are going to take some beating when the General Election is a held next year.

But am I alone in thinking that it is not a forgone conclusion? When we have advised West Ham United or Manchester City, I always say good results will bring great PR, bad results will bring poor PR. Our organization can’t stop a tide of negativity with a few well placed stories.

But success with the economy is not dis-similar to winning football matches. If the green shoots we are seeing now with the currency rates, motoring industry and retail turn into a blooming turnaround, I believe the political landscape could change very quickly.

The key is that now more than ever, Brown needs to show leadership. He needs to act fast and hard if any MP or cabinet minister steps out of line and he needs to be seen to open encourage the authorities to prosecute wayward MPs who have gone too far with their expenses.

If he can do that we might see one of the greatest political comeback in history…

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