Too many celebrities become a target because they become well known in this country. Some take it, some complain, others turn their profile into a real force for good… like our client Duncan Bannatyne.

A decade ago he went to Romania and a friend suggested he visit an orphanage over there. Did he adopt a child in a blaze of publicity like Madonna? No he effectively bought the orphanage, paying for dozens of children to receive better care and a chance in life. Two weeks ago Duncan returned as a guest of honour as one of the orphan girls got married.

Back in Britain he was approached by the Well Child charity - who put nurses into our communities to help parents who have disabled children. The nurses help the parents with the care, to take a break and other practical issues. After two short meeting, Duncan signed a cheque for £165,000 to sponsor a nurse for three years - and even better the local authority have promised to engage that nurse to continue the good work after the three-year sponsored period.

This is how the huge interest in celebrity can be a force for good…

Celebrities get maligned a great deal in the media, but we often get to see the other side of the story. Duncan Bannatyne invited my wife and I to his London birthday dinner on Saturday night, at the delightful Murano’s restaurant just off Park Lane in Mayfair.

I later discovered the dinner for 40 was actually donated to a charity by Gordon Ramsey, who owns the restaurant. Mr Bannatyne then paid £25,000 to the charity to stage the dinner. Two musical friends of Duncan’s entertained the assembled and such was the hospitality we didn’t have the legs to then go on to the Ivy Club with Duncan’s delightful wife Jo and other members of their family.

Next Saturday he stages a celebration closer to home in Darlington, where 250 friends and relatives will dance the night away. The man certainly is the host with the most.

I have been inundated with calls today suggesting that my friend and former client Avram Grant is returning to management in this country and Portsmouth. Part of me hopes not because Tony Adams is a honest, decent man who deserves to be a success at the South Coast club. But should he move on, Avram will make a great successor.

I remember taking him to dinner with five of Fleet Street’s finest last year and we spent five hours talking football, dissecting the tactics of some of football’s top teams and everyone left feeling he had a real chance of lifting the Champions League, even though he had not reached the quarter final at that stage.

But even he could not legislate for John Terry slipping at the historic moment when his penalty kick would have lifted club football’s finest trophy…

The story here appeared in the Daily Mirror on Saturday about one of our clients, the Dragons Den entrepreneur Duncan Bannatyne. He is accused of ripping of his customers in his chain of gyms. What poppycock!

Kelloggs wanted a new breakfast bar promoted and sent the gyms some samples. The gyms sell their own bars and thus would have lost sales if they gave a similar product away for free.

So the gyms decided to charge 25p for these bars. That meant: the punters got a cheap breakfast bar; the gyms did not lose revenue; Kelloggs got their new product sampled by potential customers.

Can someone please tell me who was ripped off and who lost out?!!