As we represent both Kia Joorabchian and Manchester City football club, we have found ourselves knee deep in the media frenzy surrounding the proposed transfer of AC Milan’s superstar Kaka to Manchester.

The doomsday merchants have already been forecasting the end of City, the sacking of Mark Hughes and the general malaise of the national game they spend so much time on.

In America, huge sports stories are a reason to get excited, they lift the sport affected and the fans unite behind the team/franchise that is about the sign the new superstar. Their attitude tends to be, well it is not our money being spent by the owners, so who cares so long as the team gets better and I get to watch the best players turning out for MY team.

Kaka is great for City, great for Manchester (it will become the world epicentre of club football) and a wonderful coup for the Premier League as it embarks on a new round of negotiations to secure a multi million pound TV deal.

And the greatest doom merchants of them all, the newspapers are bound to benefit because there will be a huge public appetite to know everything about the world’s biggest soccer God.