The British public like to sneer at reality TV shows and like so many programmes there are good and bad.

But surely I’m A Celebrity Get Me Out Of Here is one not to be sneered at.

 It is true there is 700 staff out there so it can hardly be described at a real survival show.

But nor is it a con like so many of the others. Anyone who saw Monday’s gut-wrenching grub eating challenge has to at least admit it is no walk in the park.

This is the show where the well known and the not so well known bare their soles and show if they really do have the bottle to perform the horrific tasks before them.

The challenge was won by Nicola McLean, a glamour model you are about to hear an awful lot more, partly because she is gutsy, partly because she has her own TV show on the horizon and mainly - of course!! - as she has PHA-Media handling her PR.

I understand totally why showbiz folk clamber to appear on the show, but just what is Brian Paddick doing throwing caution to the wind and displaying his truncheon to the world beneath a jungle waterfall? 

I am glad to say another PHA client, former Assistant Commissioner Tarique Ghaffur, will not be joining him.